Some people find their creative voice. Mine was inherited, earned, and built one experience at a time.

I grew up between Detroit, California, and New Mexico — the kind of upbringing that doesn't give you roots so much as it gives you range. My mom was a painter and photographer who taught me to see before I knew what I was looking at. My stepdad was a sportsman and outdoorsman who taught me patience, focus, and respect for the natural world. And my biological father, Gary Grimshaw — one of the most celebrated rock poster artists in American music history — left me a legacy of bold design and artistic rebellion that still shows up in the work today.

That's a lot of creative DNA to grow into.

Santa Fe is where it started to click.

High school led to bikes, bikes led to racing, and racing led to an obsession with discipline and performance that I never really left behind.

I became a New Mexico state champion, traveled the Southwest circuit, and eventually landed in Durango, Colorado — one of the country's true cycling hubs. I spent a summer teaching at Woodward Camp in Pennsylvania, rode BMX, and learned something about creativity that no classroom had taught me yet: the best work comes from people who are fully inside the thing they're making.

Durango is where I found design.

Fort Lewis College, Design Editor for the student newspaper, an internship at the Durango Chamber of Commerce that turned into a full-time role as Communications Manager. A BA and a minor in Computer Science. The technical and the creative, side by side — a combination that has defined how I work ever since.

Las Vegas was the proving ground.

My wife Lisa and I made the leap together, and the city delivered exactly what it promises — high stakes, fast timelines, and no margin for mediocre work. I cut my teeth in residential and commercial real estate before co-founding a boutique creative agency serving food and beverage, nightlife, and security clients across the valley. Building brands in Vegas means building them to survive. That urgency never left me.

Eight years later, Colorado called us back.

Denver brought new work — production for a weekly auto magazine, then a role as Senior Art Director at GOLFTEC that started in 2013 and turned into a decade-long creative partnership with a brand growing into a global leader in golf improvement. Strategy, campaigns, product launches, digital experiences. The full scope of what a brand needs to evolve at scale.

In 2021, we landed in East Tennessee.

Remote work, mountain trails, a camera, and a community worth documenting.

Here's where the full circle shows up. The kid who learned to see from a painter mother. Who learned discipline on a race bike. Who inherited bold design instincts from a rock poster legend. Who built brands in one of the most competitive markets in the world. That's all still here — in the photography, the brand work, the storytelling, and the belief that the best creative comes from people who are genuinely inside the thing they're making.

That's what I bring to every project. Not just a skill set. A perspective that took 20 years and thousands of miles to develop.

A LITTLE BIT OF EVERYWHERE